diff --git a/packages/pl-fe/src/actions/settings.ts b/packages/pl-fe/src/actions/settings.ts
index 04e6c526b..65ded3f3f 100644
--- a/packages/pl-fe/src/actions/settings.ts
+++ b/packages/pl-fe/src/actions/settings.ts
@@ -17,13 +17,16 @@ const FE_NAME = 'pl_fe';
 type SettingOpts = {
   /** Whether to display an alert when settings are saved. */
   showAlert?: boolean;
+  save?: boolean;
 }
 
 const saveSuccessMessage = defineMessage({ id: 'settings.save.success', defaultMessage: 'Your preferences have been saved!' });
 
 const changeSetting = (path: string[], value: any, opts?: SettingOpts) => {
   useSettingsStore.getState().changeSetting(path, value);
-  return saveSettings(opts);
+
+  if (opts?.save !== false) return saveSettings(opts);
+  return () => {};
 };
 
 const saveSettings = (opts?: SettingOpts) =>
diff --git a/packages/pl-fe/src/features/preferences/index.tsx b/packages/pl-fe/src/features/preferences/index.tsx
index 306cbcbb1..ee31cd601 100644
--- a/packages/pl-fe/src/features/preferences/index.tsx
+++ b/packages/pl-fe/src/features/preferences/index.tsx
@@ -1,7 +1,8 @@
+import debounce from 'lodash/debounce';
 import React from 'react';
 import { defineMessages, FormattedMessage, useIntl } from 'react-intl';
 
-import { changeSetting } from 'pl-fe/actions/settings';
+import { changeSetting, saveSettings } from 'pl-fe/actions/settings';
 import List, { ListItem } from 'pl-fe/components/list';
 import Form from 'pl-fe/components/ui/form';
 import { Mutliselect, SelectDropdown } from 'pl-fe/features/forms';
@@ -9,10 +10,15 @@ import SettingToggle from 'pl-fe/features/notifications/components/setting-toggl
 import { useAppDispatch } from 'pl-fe/hooks/use-app-dispatch';
 import { useFeatures } from 'pl-fe/hooks/use-features';
 import { useInstance } from 'pl-fe/hooks/use-instance';
+import { usePlFeConfig } from 'pl-fe/hooks/use-pl-fe-config';
 import { useSettings } from 'pl-fe/hooks/use-settings';
+import colors from 'pl-fe/utils/colors';
 
+import { PaletteListItem } from '../theme-editor';
 import ThemeToggle from '../ui/components/theme-toggle';
 
+import type { AppDispatch } from 'pl-fe/store';
+
 const languages = {
   en: 'English',
   ar: 'العربية',
@@ -91,13 +97,19 @@ const messages = defineMessages({
   content_type_plaintext: { id: 'preferences.options.content_type_plaintext', defaultMessage: 'Plain text' },
   content_type_markdown: { id: 'preferences.options.content_type_markdown', defaultMessage: 'Markdown' },
   content_type_html: { id: 'preferences.options.content_type_html', defaultMessage: 'HTML' },
+  brandColor: { id: 'preferences.options.brand_color', defaultMessage: 'Base color' },
 });
 
+const debouncedSave = debounce((dispatch: AppDispatch) => {
+  dispatch(saveSettings({ showAlert: true }));
+}, 1000);
+
 const Preferences = () => {
   const intl = useIntl();
   const dispatch = useAppDispatch();
   const features = useFeatures();
   const settings = useSettings();
+  const plFeConfig = usePlFeConfig();
   const instance = useInstance();
 
   const onSelectChange = (event: React.ChangeEvent<HTMLSelectElement>, path: string[]) => {
@@ -109,7 +121,14 @@ const Preferences = () => {
   };
 
   const onToggleChange = (key: string[], checked: boolean) => {
-    dispatch(changeSetting(key, checked, { showAlert: true }));
+    dispatch(changeSetting(key, checked));
+  };
+
+  const onBrandColorChange = (brandColor: string) => {
+    if (!settings.theme?.brandColor && brandColor === (plFeConfig.brandColor || '#d80482')) return;
+
+    dispatch(changeSetting(['theme', 'brandColor'], brandColor, { showAlert: true, save: false }));
+    debouncedSave(dispatch);
   };
 
   const displayMediaOptions = React.useMemo(() => ({
@@ -152,7 +171,14 @@ const Preferences = () => {
         <ListItem label={<FormattedMessage id='preferences.fields.theme' defaultMessage='Theme' />}>
           <ThemeToggle />
         </ListItem>
+        <PaletteListItem
+          label={intl.formatMessage(messages.brandColor)}
+          palette={colors(settings.theme?.brandColor || plFeConfig.brandColor || '#d80482')}
+          onChange={(palette) => onBrandColorChange(palette['500'])}
+        />
+      </List>
 
+      <List>
         <ListItem label={<FormattedMessage id='preferences.fields.language_label' defaultMessage='Display language' />}>
           <SelectDropdown
             className='max-w-[200px]'
diff --git a/packages/pl-fe/src/features/theme-editor/index.tsx b/packages/pl-fe/src/features/theme-editor/index.tsx
index 19606a131..5817740fd 100644
--- a/packages/pl-fe/src/features/theme-editor/index.tsx
+++ b/packages/pl-fe/src/features/theme-editor/index.tsx
@@ -283,4 +283,4 @@ const ColorListItem: React.FC<IColorListItem> = ({ label, value, onChange }) =>
   );
 };
 
-export { ThemeEditor as default };
+export { ThemeEditor as default, PaletteListItem };
diff --git a/packages/pl-fe/src/locales/en.json b/packages/pl-fe/src/locales/en.json
index 5937b8b77..4e20aeab1 100644
--- a/packages/pl-fe/src/locales/en.json
+++ b/packages/pl-fe/src/locales/en.json
@@ -1266,6 +1266,7 @@
   "preferences.fields.wrench_label": "Display wrench reaction button",
   "preferences.hints.demetricator": "Decrease social media anxiety by hiding all numbers from the site.",
   "preferences.notifications.advanced": "Show all notification categories",
+  "preferences.options.brand_color": "Base color",
   "preferences.options.content_type_html": "HTML",
   "preferences.options.content_type_markdown": "Markdown",
   "preferences.options.content_type_mfm": "MFM",
diff --git a/packages/pl-fe/src/schemas/pl-fe/settings.ts b/packages/pl-fe/src/schemas/pl-fe/settings.ts
index 424ef3dc3..446731377 100644
--- a/packages/pl-fe/src/schemas/pl-fe/settings.ts
+++ b/packages/pl-fe/src/schemas/pl-fe/settings.ts
@@ -38,6 +38,12 @@ const settingsSchema = v.object({
   knownLanguages: v.fallback(v.array(v.string()), []),
   showWrenchButton: v.fallback(v.boolean(), false),
 
+  theme: v.fallback(v.optional(v.object({
+    brandColor: v.fallback(v.string(), ''),
+    accentColor: v.fallback(v.string(), ''),
+    colors: v.any(),
+  })), undefined),
+
   systemFont: v.fallback(v.boolean(), false),
   demetricator: v.fallback(v.boolean(), false),
 
diff --git a/packages/pl-fe/src/stores/settings.ts b/packages/pl-fe/src/stores/settings.ts
index 885769cee..aac53d9d9 100644
--- a/packages/pl-fe/src/stores/settings.ts
+++ b/packages/pl-fe/src/stores/settings.ts
@@ -62,6 +62,7 @@ const useSettingsStore = create<State>()(mutative((set) => ({
   }),
 
   changeSetting: (path: string[], value: any) => set((state: State) => {
+    state.userSettings.saved = false;
     changeSetting(state.userSettings, path, value);
 
     mergeSettings(state);